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Welcome to the Lead Generation Blog
Posted by Nima Hakimi on Dec 11, 2014 11:42:00 AM
Stop for a moment and think about the fundamental difference between companies that seem to grow effortlessly, and those that are always plateauing.
One of the major differences you’ll see is that companies that consistently experience growth have built highly effective lead generation capabilities. They’re able to keep their sales team busy with highly qualified leads, thus allowing their salespeople to sell.
Over the last 20 years, having worked with literally thousands of companies supporting their lead generation efforts, we’ve learned a few things about what works…and what doesn’t. While the Internet is filled with sales advice, and there’s certainly no shortage of blogs that purport to “share the secret,” we think our knowledge can stand out and separate from all of the noise out there.
How Can We Help
We employ a comprehensive, closed-loop customer engagement model throughout every step of your interaction with us – from sales to implementation and beyond. This ensures you are satisfied every step of the way. Your team will consist of a Sales Consultant, an On-Boarding Technical Specialist and an Account Manager.
The Importance of Lead Velocity
In the world of sales identifying the right measurements are critical. As the old saying goes, what gets measured gets done. While there is a lot of debate about what should be measured, if you’re focused on lead generation, there is clearly one number that rises above all other…Qualified Lead Velocity. Lead Velocity measures the growth of your qualified leads, month-over-month. It gives you a picture into the future of pipeline. Lead Velocity needs to be growing faster than your growth goals, or you won’t hit your targets. Lead Velocity is a powerful forward indicator because your lead generation team has the direct ability to impact the number, and it is directly tied to results. As you develop your lead generation program make sure that Qualified Lead Velocity is a key metric you focus on.