As Demographics Change, What are the Implications for Call Centers?
Recent data from the US Census Bureau shows that the average American household has shrunk in size over the past 65 years. Much of that decline is due to the growth in single-person households, which have almost quintupled in number since 1960 and now account for 27% of all households. And, due to baby boomers, the number of households headed by adults aged 75 and older has grown from 6% in 1960 to 10% in 2012.
If your sales and marketing involves outreach to consumer homes, it may be helpful to understand these demographics. The landscape of the American household is changing, and it could have implications for your business.