In the world of lead generation today, is it a question of whether or not to use telemarketing or email marketing, or is the winning formula to leverage both simultaneously?
We’ve all heard the 8:59 p.m. calls from some solicitor trying to sell us something we don’t want. Likewise, we have also received countless emails offering similar things that we do not really have any interest in. These solicitations are annoying and are a result of sellers trying to fish for prospects using a shotgun approach. That means they are spraying their message from all angles to try to reach at least some viable prospects in the process, while annoying so many others.